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Course
Logo PRO
Advanced Strategies
Create logos that work - master advanced techniques for
hidden meanings, perfect kerning and working with space.
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access at any time
video lessons, instructions
feedback from mentors
certificate confirming skills
We speak the language of design and the market 🎯
from first sketches to a selling logo, the most in
✨demand techniques that clients and studios value ❤️
What does a logo designer do
A logo designer creates unique visual symbols of brands - thinking about shape, color, fonts and hidden meanings so that the logo is memorable and reflects the essence of the company. His task is to make the logo work on any media and evoke the right associations with the audience.
After completing the
courses you can work
in the following fields
Branding and advertising agencies Creating identity for commercial brands, startups and corporations.
Freelancing and remote work Work with entrepreneurs, small businesses and international clients through platforms like Behance or Upwork.
Startups and IT companies Designing logos for digital products, apps and technology projects.
Marketplaces and Stocks Sell ready-made logos on platforms like Creative Market or Etsy.
This course is suitable for
Designers who want to grow in the profession
Who have mastered basic skills and want to move to a professional level in logo design.
Freelancers and remote professionals
Who want to improve the quality of their work to attract more expensive clients and enter the international market.
Entrepreneurs and marketers
Who create logos for their projects and want to do it consciously, understanding the principles of effective design.
Skills you will learn on the course
Logo design from ideas and sketches to the finished vector file
Analyzing brand needs and translating them into visual solutions
Creating complex visual effects, utilizing space and meanings
Professional work with typography: kerning, selection of fonts and text compositions
Compositional mastery - balancing elements, creating proportions
Presentation of projects and convincing defense of their concepts
Adapting logos and preparing layouts for various media
Analyzing trends. Understanding of current trends in logo design
Works of our students
Our course experts
Marina Sklyar
Art director of a branding agency with 10 years of experience, created logos for Mercedes and Bosch.
Anna Pegova
Freelance designer, specializes in adaptive logos for Southeast Asian startups.
Artyom Sumarin
Ex Nike designer, author of a course on typography in logos, worked with Dolce&Gabbana and Ferrari.
Training Program
Module 1: Introduction
  • Familiarization
Module 2: Pressing the Principles
  • Simplicity
  • Memorability
  • Timelessness
  • Versatility
  • Appropriateness
  • Trends
Module 3: Font Selection Strategies
  • Font Suitability
  • Symbol Weight vs Font Weight
  • Font Simplicity
  • Font Legibility
  • Font Quality & Error
  • ACTIVITY: Fix the Font
  • Using the search bar for Decorative Fonts
  • Font Foundry Preview - Upper and Lower
  • Premium Fonts VS Free Fonts
  • Font Licensing
Module 4: Test Your Knowledge
  • Know your Font Selection Strategies?
Module 5: Precise & Professional Kerning
  • Part 1
  • Part 2
  • Part 3
  • Kern the Type
Module 6: Test
  • Know your Kerning?
Module 7: Measurement, Arrangement and Balancing of Elements
  • Utilising Horizontal Rules
  • Bullet Points for Balance in Taglines
  • Bullet Points for Balance in Main Text
  • Bullet Point Summary & Analysis Technique
Module 8: Test
  • Know your Kerning?
Module 9: A Quick Interjection!
  • A Quick Interjection!
Module 10: Negative Space
  • Negative Space Overview
  • Shape Separation with Negative Space - Part 1 Technique
  • Shape Separation & Cutouts with Negative Space
  • Purpose & Depth
  • Highlighting with Negative Space
  • Negative Space in Type
Module 11: Check Yourself
  • Know your Kerning?
Module 12: Case Study 1 - Rediz - Planning
  • The Questionnaire Reviewed
  • Fillable (form) PDF Questionnaire
  • The Moodboard
  • The Mind Map
Module 13: Case Study 1 - Rediz - Sketching
  • The Rough Sketching Process - Part 1
  • Part 2
  • Part 3
  • Process
  • Sketching Summary - 'Make it POP!'
Module 14: Case Study 1 - Rediz - Digitizing the Symbol
  • Digitizing the Symbol - Part 1
  • Part 2
  • Part 3
Module 15: Case Study 1 - Rediz - Introducing Type
  • Selecting a Suitable Font - Part 1
  • Selecting a Suitable Font - Part 2
  • Selecting a Suitable Font - Part 3
  • Kerning the Type
  • Type Treatment
Module 16: Case Study 1 - Rediz - Polishing and Preparation the Logo
  • Part 1
  • Part 2
  • Part 3
  • Part 4
  • Part 5
Module 17: Design Etiquette: Preparing a Document
  • Organizing Layers
Module 18: Case Study 1 - Rediz - Colouring
  • Text - Part 1
  • Symbol - Part 2
  • Symbol & Text Adjustments - Part 3
  • Final 'Ridez' Logo - Part 4
Module 19: Case Study - Rediz - Finalization and Review
  • Symbol Sizing & Alignment
  • Reviewing the 'Ridez' Logo
Module 20: Check Yourself
  • Know your Kerning?
Module 21: Redevelop the 'Ridez' Logo
  • ACTIVITY
Module 22: Case Study 2 - Trutone Amplification - Planning
  • The Questionnaire Reviewed
  • The Moodboard
  • The Mind Map
Module 23: Case Study 2 - Trutone - Sketching
  • Part 1
  • Part 2
  • Part 3
  • Refinement Sketching the Symbol
Module 24: Case Study 2 - Trutone - Digitizing the Trutone Symbol
  • Part 1
  • Part 2
  • Part 3
  • Part 4
  • Part 5
Module 25: Case Study 2 - Trutone - Introducing Type
  • Part 1
  • Part 2
  • Part 3
  • Part 4
Module 26: Case Study 2 - Trutone - Polishing and Preparation the Logo
  • Part 1
  • Part 2
  • Part 3
  • Part 4
  • Part 5
Module 27: Case Study 2 - Trutone - Applying the Tagline
  • Applying the Tagline to the Trutone Logo
  • Kerning the Tagline
  • Balancing & Aligning the Tagline
  • Cleaning up the Tagline
Module 28: Design Etiquette: Preparing a Document
  • Arranging Layers
Module 29: Case Study 2 - Colouring the Trutone Logo
  • Part 1
  • Part 2
  • Part 3
  • Part 4
  • Part 5
  • Part 6
Module 30: Case Study - Trutone - Finalization and Review
  • Reviewing the 'Trutone' Logo
Module 31: Redevelop the Trutone Logo
  • Activity
Module 32: Case Study 3 - EyeDive
  • The Questionnaire Reviewed
  • The Mood Board
  • The Mind Map
  • Part 1
  • Part 2
  • Part 3
  • Refinement Sketching the Symbol
  • Digitising the 'EyeDive' Symbol - Part 1
  • Part 2
  • Part 3
  • Part 4
  • Digitising the Alternative 'EyeDive' Symbol
  • Selecting a Font - Part 1
  • Part 2
  • Part 3
  • Kerning
  • Marrying Text with the Symbol - Part 1
  • Part 2
  • Colouring the 'EyeDive' Logo - Part 1
  • Part 2
  • Reviewing the 'EyeDive' Logo
Module 33: Activities
  • Join us in the Q&A for Feedback!
  • Logo Designers Checklist
  • One project at a time
  • Download some Dot Paper!
  • Design a Logo for: Harmony Tuners
  • Penguin Pens
  • Precipice Climbing
  • Applejuice
  • Stronghold Fitness
  • Jesters Popcorn
  • Tropicool Juice
Module 34: BONUS!
  • BONUS! - Get More!
  • Final Word
Choose the most convenient tariff
Elementary
$65
  • 4 modules
  • Video lessons
  • Practice assignments
  • Check assignments
  • Feedback from tutors
  • Access to the course - 1 week
  • Without certificate
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Basic
$187
  • 31 modules
  • Video lessons
  • Practice Assignments
  • Downloadable Resources
  • Checking assignments
  • Feedback from tutors
  • Access to the course - 2 months
  • Certificate
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Standard
$206
  • 34 modules
  • Video lessons
  • Practice Assignments
  • Downloadable Resources
  • Checking assignments
  • Mentor feedback
  • Access to the course - 6 months
  • Certificate
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VIP
$529
  • Personalized support from a mentor
  • 34 modules
  • Video lessons
  • Practice Assignments
  • Downloadable Resources
  • Assignment Checkout
  • Error analysis and recommendations
  • Mentor feedback
  • Access to the course - 12 months
  • Certificate
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Corporate
$750
  • Groups of 5 - 10 people
  • 34 modules
  • Video lessons
  • Practical Assignments
  • Downloadable resources
  • Assignment checking
  • Mentor feedback
  • Access to the course - 12 months
  • Certificate
Start Now
After training you
get a Certificate
Which confirms your skills, will help you to become
a sought-after specialist and attract employers.
Works of our students
Flexible difficulty level
Beginners get support and practicing designers get advanced techniques without the “water”.
Practice from the first day
No boring theory - only real tasks: from sketches to presentation to the client, as in a professional studio.
Access to closed cases
Parsing logos that were created for major brands (with comments from art directors).
Personal analysis of works
Feedback from mentors - we correct mistakes and give advice that will accelerate your growth.
Ready portfolio
3-5 professional works to start your career: from typographic logos to complex symbols with negative space.
Community
Access to student and mentor chat, support, communication, help in finding orders.
Testimonials
After the course my portfolio soared to a new level - in a month I received 4 orders, including a logo for a coffee shop in Berlin. I paid off the training 3 times!
Alexandra K.
Case studies from studio practice are gold. Now I understand how to present my work to clients.
Damir R.
I was afraid that I would fail, but the presentation of material - fire! I made a logo for a local bakery - the owner loved it. I recommend the course!
Sofia L.
I took the course to pump up my skills. Unexpectedly discovered techniques for working with negative space - now I use them in projects for large clients.
Artem V.
I created a logo for my clothing brand - saved 1500$ on a designer. The course gave a clear system: from the idea to adaptation for social networks.
Alina M.
Frequently Asked Questions
I've never worked in Illustrator before. Will I be able to take the course?
Sure! The course includes a detailed basic module on working in Illustrator. You'll start with simple
exercises and gradually progress to complex projects - all at a comfortable pace.
I already have experience in logo design. Would the course be useful?
Yes! For experienced designers we have advanced modules: working with negative space, complex
typography and cases from real studio practice. You will be able to take assignments of your level
right away.
Who will help in the learning process?
Your mentors will be practicing designers with experience in branding. They will give personalized
feedback on each work and answer questions in a private Telegram chat.
How is the training schedule structured? Can it be combined with work?
The course is completely asynchronous: you study the materials at your own pace. We recommend
6-8 hours per week, but you can move faster or slower to fit your schedule.
How are refunds handled?
For the first 5 days, a full no-questions-asked refund is available. After that, it is pro-rated based on
the modules completed. We will always offer an alternative solution if the course doesn't work for you.